Untitled Document

Our Current Marketing Programs

This is not your ordinary advertising campaign. Not only do
we let your clients know about your business, products & services, we also
provide a means whereby paying customers arrive at your location safe and sound and with their return trip in mind.

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Sign our GuestBook:

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Sponsorship Services
Non Sponsorship Services

It is free to your customers!

Table of Contents

1.) Introduction

2.) Explanation of Auctions in Our Business Model

3.) Pricing Details

      a. Logo Placement: (Sponsorship members only)
      b. Driver Coupon Program: (Sponsorship members only)

       Study guide
       Link for the ruling about AB505

       The Nevada Assembly voted unanimously Thursday not to override a 2005 governor’s veto of a bill that would have eliminated commissions earned by cab drivers who steer customers to businesses. Because the veto override didn’t pass the Assembly, the measure remains dead and won’t move to the Senate for any further consideration. The provision to eliminate commissions was added as an 11th-hour amendment to a transportation bill at the end of the 2005 session.

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      c. Client On The Go: (Sponsorship members only)
      d. Link Exchange Program: Free!
      e. Combination of both items Coupon & Client On The Go:
             (Sponsorship members only)
      f. Coupon for a Non Sponsorship Member.
           (Your advertising campaign will be to the drivers only)
      g. New Ideas:
      h. Our low cost advertiser starter program

4.) A study of purchasing/selling ad space on the Internet
         Cost per Impression (CPM)
         Cost per Click (CPC)
         Cost per Action (CPA)

5.) Sign our GuestBook: It would be a great way to let the drivers know that you at least believe that it is a good idea. Or let us know what you think. We would like to know. Let your drivers know that you think that this is a good idea and tell them, they are more than welcome to sign in and tell us what they think. It's Free to both the Drivers and their Riders!

View the Guestbook

NOTE* Click "Back" on your browser for this page and you will be taken back to where you started .

Introduction Top

We have several different types of offerings for our advertising program.

1.) The system is designed to attract both drivers and advertisers. Because of technology we are able to bring to you a number of different ways to advertise your products and services.

As a driver referral service we can effectively bring paying customers to your place of business. You normally can anyway, regardless of our existence. But to pay advertising costs that can both advertise and bring paying customers to your doorstep, seems to economize & streamline the whole experience.

Like one of our readers claimed, you can't ride a billboard or a magazine to your advertised place of destination. With our advertising, that can coincidently occur.

2.) With our exclusive driver incentive program, Drivers will be encouraged to use our Find-A-Driver program. Not only to find their next ride, but also to provide them with the opportunity to sell your products and services. Drivers can receive the respect they need to be the Ambassadors the Mayor of any primary destination city would like them to be. The vendors listed in this link are in the process of being contacted. As an example, this is a list of the types of businesses we would like to see be a part of our driver incentive program.

3.) Our basic advertising programs are a win-win-win situation for local people and travelers, taxi and limousine drivers and businesses here in Las Vegas. The integration of these three sectors through our business will experience improved service responses and enhanced revenue.

a.) The Sponsorship Program provides you with an ad 120x90 in strategic places on our web site. Only one ad per sponsor. Three, six and twelve month contracts are available. Other discounted services will also be available

b.) Non-Sponsorship programs does not include a web banner ad. You would be taking advantage of our The Driver Coupon feature that does not need to advertise on the web in a banner ad in order to function. Click here to see an example of different types of businesses that already have structured commissions that could profit from our services with the drivers. Which in turn creates an envionment for city drivers to become more involved and knowledgeable of all of our existing services. Win-Win-Win

c.) Our low cost advertiser starter program. For as low as $35/month you can market-test your advertising. It is a three month contract; paid in advance. After 3 months your designated ad space will go up for auction at EBay, or you may upgrade to either the Sponsorship or Non-Sponsorship program

d.) Auctions. Since we are a new company and many people have seen the power of advertising on the net. It was our thought to be as educational as possible with our potential advertisers. For example. There are three basic methods of charging/buying ad space on the Internet.

Cost per Impression (CPM)
Cost per Click (CPC)
Cost per Action (CPA)
Click here to review these methods

Explanation of Auctions in Our Business Model Top

Each of these methods could work for a startup company. Such as TheTaxiStand.Com | Find-A-Driver Program.

We thought the ideal situation for Las Vegas would be to set the price of our Sponsorship program at $1200 for the first year. This allows those that see that we are on the money for a company involved in serving the Local as well as the International Business community transportation needs.

We do not charge either the riders or the drivers that use the Find-A-Driver program. Our only way to generate income is through advertising

We are going to submit our open advertising space for auction on EBay. This will serve two purposes: our clients will be able to set a level of value on space and we will be able to evaluate the interest in other metropolitan markets.

Being a charter advertiser with TheTaxiStand.Com through the Sponsorship program will allow you to choose the ad space desired if not already commited. All space is sold on a ‘first come and first served’ basis. Charter advertisers will be able to lock in rates and space for as much as two years.

The Find-A-Driver program ad space will not be included in the Sponsorship program ad space inventory that is available. We feel that our Find-A-Driver area will generate the most traffic.

The discounted 30% cost for the second year will be determined by the cost of the space right next to them. Audited reports for the number of hits per month/per page will generate auction support. Charter members will benefit by having additional savings if auction levels are lower for the next year. Given that the ad space next to them sells for less than their chartered entry fee.

All ad space will be free until our Find-A-Driver program is turned on and ready for service. Buyers will have an option to put all funds into an escrow account until the Find-A-Driver start up procedure occurs. All costs incurred for that service will supported by the ad space purchaser.

Your $1200 sponsorship will be exchanged for: One 120x90 ad Although, we do have other options if the sponsorship program is not what you are looking for.

This will provide you with the next year of advertising on TheTaxiStand.Com. Click-throughs will be counted to calculate ROI. The primary purpose of sponsorship program on TheTaxiStand.Com is to keep the service free to drivers and their patrons.

All ads must conform to our Site Policy - Disclaimer User Agreement

All ads will be reviewed for content. After payment you will be sent a confirming Email and receipt. All ads must conform to our size restrictions or additional charges may apply for us to modify. Additional charges may also apply if animation is requested or required. No additional work will be performed without the customers written request.

Summary: Top

For a year at $1200 of sponsorship purchased, an additional 1 year of discounted advertising will also be maintained. The Link Exchange program is a free service and included in the Sponsorship program. Only one ad per sponsor. Three, six and twelve month contracts are available